Dis Coil

Dis Coil

Expansion Marketing Channel Sink Upgrade

First half of 2008, along with manpower, raw material costs rise, the further integration of capital markets, the Chinese lighting industry increased a new round of reshuffling, home lighting will show how the development of situation, everyone in the dark ahead.

Expansion continues

Since 2007, home lighting brands have begun to scale to be effective. COMELY settled in Zhongshan Torch Development Zone, into an area of 118 acres, plant area of 120,000 square meters of industrial parks, annual output will reach 800 million yuan. Huayi, win the ball, Kaiyuan and other leading enterprises have settled in town with the local industrial park benefit. Jardine acquire 25 production lines, green ocean Jiangmen Industrial Park production, the increasing tendency for the scale of victory.

First half of 2008, Dafeng lighting area of 50 acres of new industrial park has full swing. Fei Sheng Electrical 1,000 million total investment of the new Industrial Park in March to start building. Li Bite in 2007, completed home improvement work clothes line layout, 2008, new industrial parks are also in use. It is reported that the new Industrial Park, Di Liang also preparation for construction. There are indications that high in raw materials, rising labor cost environment, the realization of the scale of production and enhance product competitiveness is still the main theme.

channel sink then

Op lighting in the home most in-depth channels, thousands of outlets, many areas of radiation to the county level. With the Dafeng, O Ke Shi, China and Thailand, the size of huge companies such as enhancing high end, market development and channel sinks, as well as the first half of the year 2008 the main task of the 100 stores from opening prior to China and Thailand, Dafeng lighting market to promote smooth, the Jonsson Panzhihua popular Australian Keshi red wind is blowing, is not difficult to see that companies are sinking in the channel on the spare paper.

Because of the characteristics of home lighting products, channels sinking fast, lighting operate a number of difficult, but with the completion of the new Terri-scale expansion, is also timely introduction of products in the end, the purpose is to develop 23 market. A market can not meet the needs of the rapid development of enterprises, the market is sinking a prerequisite for the next competition.

supporting collaborative operations

The concept of the whole household has been proposed, there is no clearly defined standard, people are more positioned to meet the one-stop shopping needs. 2008, from Op, Liang Di, Dafeng, Australia Keshi brands of view, home lighting products more matching category an appearance. A full range of product categories, with different grades of product specifications, people to meet more consumer needs, can provide a full range of fitting guide service, to have perfect after-sales guarantee, etc., these complementary aspects of the collaborative product launch market operations. The lighting is more decorative type supporting the efforts, such as green ocean mahogany furniture and accessories such as launched a new product category in addition to expansion of Terri, the specific development needs for 23 mid-market products, while also planning for the simple style of jewelry stores such as matching, fully shows the importance of supporting the perfect Jew.

areas of mutual penetration

Home Lighting king Op have business license products, according to leading business NVC has also launched a home series, electrical giant Long to the ceiling seems unique to Bend Glass Lamp China and Thailand, known also send power electrical products, these tell us enterprises bigger and stronger, you must penetrate each other in related fields, pluralism has become a public company to seek a way out.

March 2008, Malan Shi lighting from traditional to bake bend glass, glass lamp turned mainly into a variety of home lighting products; to energy-saving lamp-based set up Shanghai Luyuan home lighting division, and began home lighting investment work; ODEER home lighting April 27 launch of a large ceiling lamp, lighting products fill the company on a large blank; China and Thailand have introduced floral, patterns, shiny, and several other series, involving glass lamps, acrylic ceiling lamp, wall lamp , kitchen lights, mirror front lamps, pendant and other categories; May 27, fair-market lighting products are grand, involving support, energy saving lamps, ceiling lamps and other home lighting category; Kui Ho also introduced the electrical spring switch, eye-protection, three series spotlights new tube. Seen in this light, the fields penetrate each other to launch a full range of products more current consumption trends.

Multiple marketing techniques

March 26 evening state banquet at the Siu Lam film star hotel lighting, general manager of Sun Li and Liang Di Li Peihui signing, celebrity endorsements of the brand marketing practices continue. March 28 evening, the lights are town, CCTV, "the arrival of spring, bright line" grand large-scale charity show staged twice Op lighting, general manager of Ma Xiuhui debut, donated money to two million yuan, Op through mass media Cause Marketing to upgrade again. Also in this month, Puglia to the identity of investment produced the film "Dear Shenzhen" filming, lighting set off waves of marketing brand culture community. O Keshi by the International Olympic Committee and Beijing Olympic licensed merchandise designated supplier order race tickets, "Dance of Cloud" Olympic torch collection Decoration, Olympics Fuwa series of gifts, displayed in the national tour, with ticket rewards dealers, Relying on a successful event marketing.

cultural construction progress

Obtained from the Op Employer of the Year title, the occurrence of a once great Spring Festival of the South area of snow, the Guangzhou Railway Station a large number of migrant workers stranded, Op car then sent back to factory employees New Year, we can see, Op corporate culture construction has been upgraded to a new level. After the earthquake in Wenchuan, Op staff set up a disaster mutual funds to help the affected employees. The New Century Lighting, Oriental Mingshi employees and other enterprises are also given to the affected areas funded. Green ocean organization employees killed in the rain to silence the compatriots, Australia Keshi organization employees signed condolences and so on, these details the performance of the lighting industry are increasingly focused on corporate business culture. The early, organized by the newspaper "China Lighting Industry Gala 2008" is also an important industry, culture and improving signs.

enhance the social responsibility

Talking about corporate social responsibility, love, lighting for the victims of China's Hunan snow attack raised in rural primary school students donated school supplies, books, textbooks, and living materials, Op-site contributions for the rehabilitation of cataract patients of two million yuan and other events, we have felt . The earthquake occurred, all the Chinese people have felt this force enhancement, Op donated 10 million yuan, Huayi, win the ball, Kaiyuan, Oriental, Ying Huang, also the first time responses, have lavished disaster compatriots gave love. Disaster, let us see the light of the popularity of corporate social responsibility and rapidly.
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